Integrating a PR strategy with your marketing plan ensures maximum brand exposure by reinforcing your company's presence in the market to specific prospects, clients, media, bloggers, analysts and even employees. SPM gives you the ability to weave marketing and PR together to build buzz around your business - from talking about your products and services to soliciting your executives to speak at industry conferences.

What can public relations do for your business?

	Help drive leads and increase market share
	Build awareness and credibility
	Position client as market leader
	Generate relationships with industry analysts or influencers

We offer multiple types of PR services that you can either select on a project basis or else as part of a longer-term PR program.

Media Outreach/Press Relations
Build a foundation to create media exposure and visibility in publications (both traditional and social media) that reach target audiences
		Press releases – drafting, editing, managing approval process and distribution
		Media outreach – create targeted lists, obtain editorial calendars
		Identify and secure interviews
		Set up media tours
		Track competitors
		Prepare briefing and background materials for spokesperson interviews
		Manage corporate/client response to incoming press and analyst inquiries
		Develop press kits
Analyst Relations
Create advocacy with industry analysts and opinion leaders to gain “expert” impartial validations: establish long-term relationships via ongoing communications
		Identify analysts organizations to increase awareness
		Submit vendor briefing proposals
		Explore paid relationships or sponsorships with firms
Speaker Programs
Raise visibility and awareness of company brand and executive visibility
		Develop overall speaking program
		Identify speaking venues at conference tradeshows, seminars, panels
		Create library of abstracts for submissions
		Track and manage accepted speaker placement
		Speech and presentation preparation
Competitive Intelligence
Differentiate from competitors by investigating their communications strategies and tactics
		Competitive media tracking
		Competitive communications analysis /SWOT
		Media Audits
Media Measurement
Evaluate results of your PR program and leverage analysis to drive strategy
		Measurement program design
		Measurement methodology consultation
		Media measurement reports
		Competitive analysis